Malaysia’s print media is being rocked by the Internet age. And it’s reacting by shedding staff and cutting costs. Can anything else be done to stop the bleeding?Read More
Shifting careers is a scary thing. I know, because I have done it a few times. I started out in advertising, then went on to journalism, then briefly to digital marketing and then to nursing and then back to journalism and now I am a content strategist, which I believe is the dream career for me. (Are you dizzy yet? Did I tell you that I also thought of being a massage therapist?)
Each time I made a shift I was terrified, because frankly I am a risk-averse person. However, what really helped me was having my No.1 fear addressed: the fear of ending up under a bridge eating out of trash cans.Read More
A few months ago, I finally became a Content Strategist, a profession I've been trying to get into since I took up the CIM Digital Marketing diploma in 2015.
However, when I tell people that I am now a content strategist, I'm often greeted with a blank look and a polite nod. I can’t blame them. Because until a few years ago I didn’t even know that there was such a thing as content strategy.Read More